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Visual Candy collaborated with 15 Fathoms Founder, Thomas Mcconnell, to create a set of comedic social media advertisements that lean into his sense of humor in an effort to convert viewers into customers and brand supporters. Thomas did not want a boring ad that simply showcases a product, he wanted to highlight 15 Fathoms' brand personality and make his videos legitimately fun to watch. The 15 Fathoms Butt Naked Beach Poncho was born along with a campaign of ads that compliment it.